[重要公告]
＊依學校防疫規定，前三週採全面線上上課！
＊課程加選方式、加選代碼發送＆未來重要課程資訊，都會公告在課程
Line群組裡面，請所有修課同學都務必先加入群組喔！
( 課程Line群組：http://line.me/ti/g/5HIR4SKP9l )
＊線上上課鏈結(Webex)：https://ntu-mgmt.webex.com/meet/minghsieh
( 之後線上上課都會固定在這邊喔！^^ )

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***加選方式***
1.本課程都是第一堂課之後才開放選課。
2.第一堂課老師會先跟同學介紹課程，並在課後請同學填寫一份「加選意願＆分組問卷」，用來確保修課人數沒有超過上限，並由助教進行分組。(前三週都是用上篇記事本中的Webex連結線上上課，到時加選問卷也會公告在本課程Line群組中，請有意願修課的同學，務必確實填寫。)
https://ntu-mgmt.webex.com/meet/minghsieh
3.等老師確認加選進來的同學名單＆人數之後，助教就會盡快在開課第一週的週日之前，將「加選代碼」透過上述問卷中所填寫之email寄給大家，讓同學進行加選囉！^^
(礙於修課人數上限而未選上的同學，則不另行通知。)

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Consumer behavior is more than buying things, it also embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves and about each other – our state of being. This course is designed to help the students learn the basic concepts of modern consumer research in a managerial orientation way. It focuses on the major decisions that marketing managers faced in their efforts to understand consumer behavior. It covers the four parts related to consumer behavior including consumer as individuals, consumers and subcultures, consumer and culture, and consumers as decision makers.